''I've had a fantastic experience training with Danny. He’s incredibly passionate about what he does and truly cares about his clients. His professionalism is complemented by a great sense of humor, making each session both effective and enjoyable. His custom program has been perfect for me, helping me build muscle and strength without feeling pressured or pushed too hard. Under his guidance, I’ve achieved results in a way that feels balanced and sustainable. If you’re looking for a trainer who combines expertise with genuine care, I can’t recommend him enough!''

Flora Zhao

You are a unique, complex and adaptable human being. The challenges you face are also unique, but not unheard of or unsolvable. 

Whether it's a programming roadblock, a strategy that isn't clicking, or a habit that won't stick—chances are, the solution is simpler than it seems.

So let's get to the bottom of it and stop wasting time. 

• Exercise technique and execution
• Programming outlined or fully fleshed out
• Losing weight
• Looking great (neck down)
• Getting stronger and more explosive
• Boundless energy and cardio
• Moving better, with less pain
• FEELing better
• Results on tap
• Actually enjoying it

''Danny James has gone above and beyond in his role as my strength and conditioning coach. I have run PB after PB and, more importantly, kept my body injury-free.''

Thomas Davis, Champion middle-distance runner.

''I won't lie, before I started training with you I really wasn't the biggest fan of doing gym work, but now I find myself looking forward to every session. Your energy and excitement for training is next level which makes training super fun, and often means it is the highlight of my day."

Kate Spencer, distance runner, Australia.

''Danny is an absolutely incredible coach who is both deeply knowledgeable, and also takes the time to understand WHY you are undertaking coaching."

Georgia Winkcup, Olympian

"When I first met Danny I was weak and unfit. I had not exercised in a long time and I was prone to falls. I was overweight and very nearly obese. I have chronic weakness on one side of my body. My experience over the last 12 months of steady improvement and excellent guidance and management of my exercise program. 

The exercises I am introduced to in the training sessions is organised so I can repeat the exercises between training sessions at the gym. 

One of the best features of Danny's work is that he is very knowledgeable about how the body works. He has structured the routines to suit me as an individual with all my peculiarities. 

He is patient, professional, and the sessions are always fun. Danny is respectful always, and he has a good sense of humour and great interpersonal skills to adapt to each person's personality and needs. Danny pays attention to what you are doing and how you are doing it. HIs capacity to maintain energy for the task throughout the session is a great motivator. There is no yelling or suggestion that I need to do the exercise until it hurts. I never hear ''you can do it, just 5 more to go.'' After each session I have minimal pain because Danny monitors how much of each task I do. 

 Because I have poor balance and a weak arm and leg, Danny modifies standard routines so I can get the effect by a different process. His creativity is amazing. When my body (and perhaps my brain) rebels and demonstrates my inability with a new task, Danny thinks a bit and then suggests another way. He has done this on many occasions. 

Danny has not treated me as if I am a cripple. My weak left side is just another of my individual characteristics that he works with. Danny get's the pace right. The program changes regularly and a surprising new weight seems scary at first but great when it's conquered. 

The very best part is the improvement. The exercises I do are practical. Now I can get to the floor, or lean over to pick something up without falling over or leaning on something. I can walk upstairs and downstairs without holding onto a rail. I have small bumps in my muscles  which I think will keep growing and I feel stronger, physically than I have ever been.

 I have not had a fall for many months because now I can regain balance and avoid the fall. I have lost weight with Danny's guidance on cardio exercises and I am now at my doctor's recommendation for weight. I am a big fan.'' 

Pat Hansen

"Danny uses his knowledge and expertise to guide every individual toward their unique long-term goal by breaking the journey down into manageable parts. He emphasises patience and consistency as a pathway for sustainable success. He motivates and educates you to focus your energy on where you will gain the greatest returns through an individual approach. Danny is determined to renew, nurture and sustain your enthusiasm and love for enhancing your own long-term health. His energy and enthusiasm are contagious and builds confidence in his clients to believe in their unique ability. "

Sophie Boyle, Physio

"You completely changed my derby career and made me stronger and way fitter than I could have ever imagined myself to be, and I am eternally grateful to you.

You have given us so much over the years. Thank you for your generosity, your endless support, your knowledge, and all the best for this next chapter.'

Danielle Wiliams, 5x5 Derby Champion

dannyleejames.com

What you get

This is a laser-focused, 60-minute session where we tackle your biggest training, programming, or lifestyle challenge head-on. No fluff, and no templates. 

You'll tell me what your one or two biggest roadblocks are, we'll discuss options, and together build a plan that works to remove them. One at a time, on your timeline. 

We'll dig into what's actually holding you back, whether that's: 

• Exercise selection that doesn't fit your body or goals
• Programming that looks good on paper but doesn't work in practice
• Strategy gaps—knowing what to do, but not how to sequence it in the short and long term
• Modifications for injuries, limitations, or life circumstances
• Behaviour change and habit formation that actually sticks

By the end of the call, you will have clarity on what to do next, and depending on the problem, a tailored plan to implement it over the next few weeks or months. 

How it works

Step one: Find a time that fits your schedule here. 

Step two: Have the session. Talk through your challenges. Build a plan you can be confident and happy with. We'll meet on Google Meet or by phone (cameras off if you prefer, no need to dress up).

Step three: Experience a wave of relief. Feel energised, take action and win. (No more guessing and stressing). 

You'll have a handy outline and action steps document sent straight to you post-appointment. Book again when you need the next steps, or go on and live your life.

No check-ins or ongoing payments needed. We're problem-solving in real time, getting unstuck, adapting what isn't working, and building a strategy that fits you and your situation.

Who this is for

You have a training, programming, putting-it-all-together, or a ''doing it'' problem. 

You're stuck. Furthermore, you know you have to do something, you WANT to do something, but you don't know what. You don't know what the next best step is.

You're happy to go it alone, but you need obstacles removed and a clear direction.

We'll get you unstuck. 

Specific goals I can help you accelerate towards, confidently: 

Investment

$160 AUD for 60 minutes. 

Payment is processed with Stripe at the time of booking, and the details will be emailed to you immediately. You'll also receive reminders 24, and 1 hour before your appointment. 

Your information and our session are completely confidential. I will never sell, share, or advertise your information without your express permission. Privacy is guaranteed. 

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After your session, you will finally feel confident that you know what the next most important step is to go from 0-1, or 4-5, or from stuck to GOING FOR IT. 

No more time spent overthinking or mired in frustration. You’ll know what to do to take your training, health, and performance to new levels.

And get excited to move forward.

Or don't, and stay the same.  

Privacy  Terms  

Who am I?

My name’s Danny James. I’ve been a fitness/strength and conditioning coach for almost twenty years. I write about health and human performance and have a small coaching circle of long-term, in-person and online clients.

They’re the best: athletes, high-performing execs, Olympians, grandmothers, and everyone in between.

I don’t have a niche. Anyone who is coachable, decisive, and wants help to move better, feel better, and live better has my full support.

My approach to training and programming is a client-centred, evidence-informed one, with simplicity and flexibility underlying everything we do. You simply will NOT believe how easy this fitness thing really is, with the right audit and actions.

And of course, results are guaranteed, or you pay nothing.

If that sounds good, then I’d love to work with you.